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شفاء

SHIFAH means “heal” in Arabic

Why the Sun Is Undoing Your Skincare

Advertorial
SHIFAH شفاء

Get yourself back

FDA studies found common sunscreen chemicals in the bloodstream after one day. So I made an SPF50 without them.

Your daily sunscreen should protect your skin, not raise questions. SHIFAH SPF50 Sunscreen Serum gives broad spectrum UVA and UVB protection from non-nano zinc oxide, helps defend against blue light from phones and screens, and cares for your skin with plant-powered ingredients. No white cast, and a cool, lightweight feel.

By Farnaz Khan

Founder of SHIFAH · 5 min read

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A treatment left me with severe facial burns. The doctors told me I was scarred for life.

I still remember catching my reflection and not recognising the face looking back at me. My mum cried when she saw me. I’d tried everything on the shelf and nothing felt gentle enough. That was the day I promised myself I would get myself back.

Farnaz Khan with dark burn marks around her eyes after a laser treatment After the burns
Farnaz Khan today, smiling, with clear skin around her eyes Today
Farnaz’s own skin: the laser burns around her eyes, and today.

It didn’t just change my skin, it took my confidence. My self-esteem hit rock bottom. I stopped attending events, made excuses not to see people, and stayed indoors so no one would see my face.

What I needed was something gentle enough for skin that had been through that. What I found was shelf after shelf of products that weren’t.

I was so desperate to fix my skin that I went to doctors, who prescribed medical skincare. It left me with even more damage. When I finally read the ingredients, I was horrified. They were full of harsh chemicals, some with serious safety concerns, and they were being recommended by the professionals we’re all taught to trust.

Since then I’ve read the reviews of thousands of women. They describe the same frustration in different words: products that sting, products that do nothing, and money spent hoping the next one will be different.

Farnaz Khan, founder of SHIFAH: Doctors said I was scarred for life. They were wrong.
Farnaz Khan, founder of SHIFAH

“Wasted too much money on branded product that never worked.”

Verified TikTok Shop buyer · Advance Clearing Serum · September 2024

Watch Farnaz’s story · 1 min

What the FDA found in the bloodstream

The US Food and Drug Administration tested six chemical UV filters used in many popular sunscreens (avobenzone, oxybenzone, octocrylene, homosalate, octisalate and octinoxate) in clinical trials published in JAMA. Here’s why SHIFAH SPF50 is different:

“Six common chemical UV filter ingredients are absorbed into the bloodstream at concentrations that exceed the FDA’s own safety threshold, after just a single day of use.”

Australian Sunscreen Council, on the FDA clinical trial published in JAMA (2020) · Read the article (opens in a new tab)
  1. 1 None of the six chemical filters the FDA testedOur SPF50 contains no avobenzone, oxybenzone, octocrylene, homosalate, octisalate or octinoxate. Its protection comes from non-nano zinc oxide with Tinosorb S and M.
  2. 2 Broad spectrum: UVA and UVBUVB rays cause burning, while UVA rays reach deeper and are linked to premature ageing and dark spots. Not every SPF protects against both. Ours does.
  3. 3 Blue light from your phone and screensMost of us spend hours on our phones every day. SHIFAH SPF50 also helps defend your skin against blue light from screens.

The FDA has said this doesn’t mean these ingredients are unsafe, and it has asked for more safety data. But if you wear sunscreen every day, it’s fair to want to know what’s in it.

So I went back to where skincare comes from

Finding products gentle enough for my own skin changed my life. I started with ingredients people have trusted for centuries, then backed them with modern science.

What SHIFAH means · شفاء

SHIFAH means healing in Arabic. I chose that name because I truly believe you can come back from anything. I did, and I want every woman who feels the way I felt to know she can too.

Our philosophy is simple:

Get yourself back.

  • Himalayas

    Bakuchiol

    The plant-derived alternative to retinol.

  • Kashmir

    Saffron

    Prized red gold, treasured for centuries.

  • Palestine

    Olives

    From ancient groves, rich in nourishing oils.

  • Kerala

    Turmeric

    The golden root of Ayurveda, vibrant and potent.

The SHIFAH Way: curated ingredients, faith and science

Most products rely on one or two actives that mostly sit on the surface. I wanted the opposite. Every SHIFAH formula starts with carefully curated plant-based ingredients, guided by faith and backed by science, and is made to absorb rather than just coat.

Many products

1–2 actives that mostly sit on the surface

The SHIFAH Way

Curated ingredients made to absorb into the skin

Diagram: many products sit on the skin's surface, while SHIFAH formulas are made to absorb into the skin.

Many products

One or two actives that mostly sit on the surface, often with alcohol or added fragrance.

SHIFAH

Carefully curated plant-based ingredients, guided by faith and backed by science, made to absorb.

Mineral protection that feels like skincare.

Our SPF50 Sunscreen Serum pairs non-nano zinc oxide with Tinosorb S and M for broad spectrum protection, then adds plant-powered skincare: aloe vera, green tea, carrot seed, colloidal oat and Kakadu plum, with ceramide, squalane, hyaluronic acid and peptides. It protects your skin while it cares for it.

  • Non-nano zinc oxide

    A mineral filter that sits on the skin to help shield it from the sun.

  • Tinosorb S & M

    Modern filters that help deliver broad, high SPF50 protection.

  • Squalane & hyaluronic acid

    Moisture-loving ingredients so skin feels soft, not tight.

  • Green tea, carrot seed & niacinamide

    Skin-conditioning botanicals that make it feel like a serum, not a sunscreen.

Made with your values in mind

  • ✓ Halal-friendly
  • ✓ Plant-based ingredients
  • ✓ Guided by faith, backed by science

Real customer, real sun

Worn in Makkah. Still no white cast.

Saira wore our SPF50 Sunscreen Serum in Makkah under the bright sun. Watch how it blends straight into her skin, with no white cast and no greasy shine.

  • ✓ Broad spectrum SPF50
  • ✓ Blends in with no white cast
  • ✓ Cool, lightweight serum feel
  • ✓ Halal and plant-based
Recommended
SPF50 Sunscreen Serum

SPF50 Sunscreen Serum

4.9 from 2,950 verified TikTok Shop reviews

  • ✓ Broad spectrum UVA & UVB
  • ✓ Non-nano zinc, no white cast
  • ✓ Helps defend against blue light

£16.99 Was £29.99 · Save 43%

Get 43% off today

What 50,000 customers say

4.9 from 2,950 verified TikTok Shop reviews

4.9 4.9 out of 5 from 2,950 verified TikTok Shop reviews
  • ★★★★★

    If you reading this, don’t wait a single moment. I bought the shampoo first and then quickly grabbed the bundle, my hair is so much stronger. I’ll honestly don’t think I’ll ever change my brand again. Thank you sxc glo

    Rice Water Shampoo & ConditionerVerified TikTok Shop buyer · January 2025
  • ★★★★★

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    Rice Water Shampoo & ConditionerVerified TikTok Shop buyer · July 2026
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    I cant believe how good this is but I've used it 3 times and can already see a difference in my undereye. I've tried all kinds of products to help and nothing has worked this product is amazing

    Caffeine SerumVerified TikTok Shop buyer · January 2024
  • ★★★★★

    The best serum you’ll ever buy! Mix with glow moisturiser for an instant glow and nourishment for you skin absolutely love this brand⭐️⭐️⭐️⭐️⭐️

    Caffeine SerumVerified TikTok Shop buyer · May 2025
  • ★★★★★

    I absolutely LOVE these products. It has helped me a lot with my pigmentation and helped smoothed my skin. The moisturiser gives a beautiful glow to my face as well. Highly recommend!!!!!! Skin type: Sensitive

    Glow Hack BundleVerified TikTok Shop buyer · October 2024
  • ★★★★★

    Hands down one of the best skin care products out there...You can instantly see the difference in one application, skin is soft and glowy from the get go.. love this product my second time buying! ❤️

    Glow Hack BundleVerified TikTok Shop buyer · April 2025
  • ★★★★★

    A great product for dark circles. It gives my eyes to be more awake once applied. It’s also a great base to apply concealer more smoothly. This is another product I am gonna love and I will not stop using it.

    Shifah Eye Oil SerumVerified TikTok Shop buyer · May 2025
  • ★★★★★

    Game changer!! Dont walk, run and buy this! Dark circles are FINALLY fading with routine, consistency and commitment, cannot recommend enough!

    Shifah Eye Oil SerumVerified TikTok Shop buyer · September 2025
  • ★★★★★

    The best serum iv found. Wasted too much money on branded product that never worked.im on my 2nd bottle day and night and results are visible. skin feels plump and bright. Il be sticking with sxcglo and use the other products🫶🏻

    Advance Clearing SerumVerified TikTok Shop buyer · September 2024
  • ★★★★★

    I had to order a second bottle as this serum has helped brighten my skin sooo much, my family have also been complimenting my skin, I don’t need to use as much foundation anymore either!! This serum is part of my skincare now💖

    Advance Clearing SerumVerified TikTok Shop buyer · May 2024
  • ★★★★★

    If your wanting something to remove all the dirt from your face after a long day and also guaranteed removal of makeup too, buy this. Doesn't sting the eyes when washing your face and leaves your face sqeeky clean. Literally!!!!!!

    Hydrating CleanserVerified TikTok Shop buyer · November 2025
  • ★★★★★

    I wish I bought this at the start of my skincare journey, feel silly now. Not only does it cleanse your skin but it super hydrates your skin and if used properly, the glow begins from the cleanse. Customer for life

    Hydrating CleanserVerified TikTok Shop buyer · April 2025
  • ★★★★★

    The best product ever. On my 4th bottle I have recommended to famil and friends too who have also now bought. The proof of the pudding is in my hair. I have new regrowth I am no longer the person with thinning hair.

    Sunnah Rice Water Hair OilVerified TikTok Shop buyer · May 2026
  • ★★★★★

    The best oil I have to admit , I’ve used it twice now and my hair has never felt better and it’s so soft , nice smell on the oil and even your hair doesn’t look greasy at all definitely recommend

    Sunnah Rice Water Hair OilVerified TikTok Shop buyer · February 2026
  • ★★★★★

    Absolutely GOBSMACKED!!!! MY HAIR HAS NEVER FELT SO SOFT WHILST WASHING, COMPARED TO OTHER SHAMPOOS , I THOUGHT COLOR WOW WAS GOING TO BE THE IT SHAMPOO FOR ME BUT NO!!! THIS IS AMAZING!!! PLEASE TRY IT!!!

    Sunnah Rice Water ShampooVerified TikTok Shop buyer · January 2025
  • ★★★★★

    Starting using this recently and loving it!!! Feels lovely on my hair and lathers well. The shampoo and conditioner combined are now my everyday go to👌🏼Loving this collection 😍

    Sunnah Rice Water ShampooVerified TikTok Shop buyer · December 2025
  • ★★★★★

    This is my third bottle and is my go to highly recommend it for oily acne scars pigmentation skin. Leaves it looking so clean and fresh and glowing highly recommend thank you. May Allah grant your business more success Aameen.

    Glow Toner MistVerified TikTok Shop buyer · December 2024
  • ★★★★★

    Perfect toner , perfect brand, and it does not sting my previous toner stings and irritated my skin and it was from somebody else. Love this toner. Felt comfortable and kept my skin hydrated refreshed and glowy. Masha'Allah

    Glow Toner MistVerified TikTok Shop buyer · January 2025
  • ★★★★★

    I’ve been using this soap not that long but I can already say it works amazing I’m currently using it on my hand face and body and my skin has taken it so well alhumdullia so ladies get ordering

    Kojic Acid SoapVerified TikTok Shop buyer · July 2024
  • ★★★★★

    Product benefit: It’s amazing I use this in the morning and evening it makes my skin look more clearer and refreshed

    Kojic Acid SoapVerified TikTok Shop buyer · January 2025
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    Another Amazing product from the best in the game! First time trying this lip balm and I’m obsessed already😍it keeps my lips soft for hours and smells amazing too. Definitely one of the best ones I’ve used!❤️

    SPF15 Lip Plumping BalmVerified TikTok Shop buyer · May 2026
  • ★★★★★

    Been using this everyday since I got it and must admit my top lip was very dark and now it’s lighten so yes it’s working for me. Just the right amount of moisture and it’s spf what more could you ask for.

    SPF15 Lip Plumping BalmVerified TikTok Shop buyer · December 2024
  • ★★★★★

    Absolutely obsessed, So lightweight and nourishing on the skin, skin is glowing average hydrated, I waited 3 months for this. Definitely worth the wait, RUN for these products, I highly recommend 🔥🔥🔥

    Fig Skin Barrier Repair MoisturiserVerified TikTok Shop buyer · May 2025
  • ★★★★★

    So moisturising. Been using the glow hack with the advanced serum. My skin is so soft and the texture of my skin is getting smoother pores looking not so big especially on my nose. Highly recommend!

    Fig Skin Barrier Repair MoisturiserVerified TikTok Shop buyer · October 2025
  • ★★★★★

    honestly hands down the BEST vitamin c glow moisturiser, leaving my skin feeling soft, moisturised and glowing which I absolutely loveee! defo recommend this product without a doubt for anyone looking for that glowing finish😍.

    Glow MoisturiserVerified TikTok Shop buyer · May 2025
  • ★★★★★

    Does exactly what is says on the box. I e waited ages for this product to come back in stock. Skin feels so soft and my skin looks floorless. Would deffo recommend. I ordered 2 so I always have a backup.

    Glow MoisturiserVerified TikTok Shop buyer · August 2024
  • Skincare before and after: Zara's cheek after 4 weeks of her SHIFAH routine
    Before After

    Dark marks and texture

    “I have been using your products for 4 weeks constantly, the results are great. I am going to stick to them, there is a noticeable difference. Grateful for your expertise and help.”

    Zara · SHIFAH customer

  • Before and after: SHIFAH customer with red burns around the mouth after a Hydrafacial, then calm, healed skin
    Before After

    Burns after a Hydrafacial · 3 weeks

    “The difference in 3 weeks. Wow!! Thank you.”

    NQ · SHIFAH customer

  • Melasma before and after: SHIFAH customer face with patchy pigmentation, then a more even tone
    Before After

    Melasma

    “SHIFAH is magic!! I'm so happy with my results. I also saw my son get amazing results too.”

    Farah · SHIFAH customer

  • Individual results vary.

    See today’s offers

    Have faith. Stay consistent.

    I won’t promise overnight results. Beautiful skin is a journey, and the routine is simple: daily care, morning and night.

    1. Day 1

      Make it the last step of your morning routine, every day, rain or shine.

    2. Weeks 1–8

      Reapply when you’re outdoors for long periods. Consistency is everything.

    3. Around 90 days

      Pair daily SPF with your routine for 90 days and compare your day-one photo.

    Start your routine today

    Build your routine

    A little good with every order

    Every purchase feeds a family.

    Every SHIFAH purchase helps provide food packs through our sadaqah programme. Your purchase helped feed others. Their prayers are with you.

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    Still on the fence? Read this first.

    Will it leave a white cast?

    It’s formulated for a no-white-cast finish. Smooth it in well and give it a moment to settle before make-up.

    Which option should I choose?

    Just need SPF? Start with the SPF50 Sunscreen Serum. Dry or sensitive skin? The Sacred bundle gives you a gentle cleanser, barrier moisturiser and SPF. Want the full glow routine? Choose the Glow Up Starter.

    Do I need SPF in the UK?

    Yes. UV reaches your skin on cloudy days too, so we recommend SPF every morning as the last step in your routine.

    Not sure what’s right for you?

    Take our quick routine quiz and we’ll match you to the right products.

    Find your routine

    A note from me before you go

    I know how it feels to try product after product and still not recognise your own skin. I built SHIFAH to be the gentle, honest routine I wish I’d had. Choose the option that suits you, use it morning and night, and give it the time it needs. If you have any questions along the way, my team and I are here to help.

    Farnaz Khan, founder of SHIFAH

    Start your routine today
    • CPRS compliant
    • UKCPN notified
    • GMP & ISO certified manufacturing

    Results vary by person, skin type and how consistently products are used. Reviews are from verified SHIFAH customers on TikTok Shop. Patch test before first use, especially if your skin is sensitive. *Free Face Mask Bundle on orders over £45, on Buy 3 orders of £44 or more, and with the Glow Up Starter, while stocks last. Prize draw: no purchase necessary, UK 18+.

    © 2026 SHIFAH

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