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Shifah

Halal skincare & haircare

Get yourself back. Skincare rooted in faith.

Nature-inspired. Science-informed. Rooted in faith. Plant-based formulas made to work, and every purchase helps feed a family.

Shop the Advance Clearing Serum
50,000 real skin transformations
SHIFAH serum, moisturiser and SPF on soft pink plinths
  • CPRS compliant
  • OPSS registered
  • GMP & ISO certified manufacturing
  • Every purchase feeds

Why SHIFAH exists

Made for skin that's been through it.

Dark marks, scarring and dull, tired skin form deep below the surface. Most products wash off before they ever get there.

So SHIFAH curates the earth's best ingredients and backs every one with science, nature, faith and prayer.

Real people. Real skin. Real results.

Why we're different

Nobody does what we do.

Dark marks form deep in your skin. Most formulas only treat the surface, so the problem keeps coming back.

Plant-based actives that absorb fast and go deeper, made gentle enough for skin that has been through it all.

Other products

One or two active ingredients that sit on the surface and never reach the melanin.

SHIFAH science

A blend of plant-based actives, science-backed and made to absorb fast and go deeper.

The result

Brighter, more even-looking skin. Get yourself back.

When do I see results?

Have faith. Stay consistent.

No complicated routine. Just daily care, morning and night.

  1. First use

    Start

    Start now. Make time for daily care.

  2. Months 2–3

    Build the habit

    Keep your routine consistent, AM and PM, every day.

  3. Months 4–6

    Stay on track

    Start seeing noticeable improvements. Get yourself back, or better.

Find your SHIFAH favourite

Shop the range.

Skincare made to fit your routine.

Loved by our customers

Don't take our word for it.

50,000 real skin transformations from our skincare community.

4.9 4.9 out of 5 from 2,950 verified TikTok Shop reviews
  • ★★★★★

    If you reading this, don’t wait a single moment. I bought the shampoo first and then quickly grabbed the bundle, my hair is so much stronger. I’ll honestly don’t think I’ll ever change my brand again. Thank you sxc glo

    Rice Water Shampoo & ConditionerVerified TikTok Shop buyer · January 2025
  • ★★★★★

    Iv tried the shampoo and conditioner and oh my gosh its so good.....wen you use the your hair go so silky you dont even need the ..... i love it its exactly as she describes it will keep ordering

    Rice Water Shampoo & ConditionerVerified TikTok Shop buyer · July 2026
  • ★★★★★

    I cant believe how good this is but I've used it 3 times and can already see a difference in my undereye. I've tried all kinds of products to help and nothing has worked this product is amazing

    Caffeine SerumVerified TikTok Shop buyer · January 2024
  • ★★★★★

    The best serum you’ll ever buy! Mix with glow moisturiser for an instant glow and nourishment for you skin absolutely love this brand⭐️⭐️⭐️⭐️⭐️

    Caffeine SerumVerified TikTok Shop buyer · May 2025
  • ★★★★★

    I absolutely LOVE these products. It has helped me a lot with my pigmentation and helped smoothed my skin. The moisturiser gives a beautiful glow to my face as well. Highly recommend!!!!!! Skin type: Sensitive

    Glow Hack BundleVerified TikTok Shop buyer · October 2024
  • ★★★★★

    Hands down one of the best skin care products out there...You can instantly see the difference in one application, skin is soft and glowy from the get go.. love this product my second time buying! ❤️

    Glow Hack BundleVerified TikTok Shop buyer · April 2025
  • ★★★★★

    A great product for dark circles. It gives my eyes to be more awake once applied. It’s also a great base to apply concealer more smoothly. This is another product I am gonna love and I will not stop using it.

    Shifah Eye Oil SerumVerified TikTok Shop buyer · May 2025
  • ★★★★★

    Game changer!! Dont walk, run and buy this! Dark circles are FINALLY fading with routine, consistency and commitment, cannot recommend enough!

    Shifah Eye Oil SerumVerified TikTok Shop buyer · September 2025
  • ★★★★★

    The best serum iv found. Wasted too much money on branded product that never worked.im on my 2nd bottle day and night and results are visible. skin feels plump and bright. Il be sticking with sxcglo and use the other products🫶🏻

    Advance Clearing SerumVerified TikTok Shop buyer · September 2024
  • ★★★★★

    I had to order a second bottle as this serum has helped brighten my skin sooo much, my family have also been complimenting my skin, I don’t need to use as much foundation anymore either!! This serum is part of my skincare now💖

    Advance Clearing SerumVerified TikTok Shop buyer · May 2024
  • ★★★★★

    If your wanting something to remove all the dirt from your face after a long day and also guaranteed removal of makeup too, buy this. Doesn't sting the eyes when washing your face and leaves your face sqeeky clean. Literally!!!!!!

    Hydrating CleanserVerified TikTok Shop buyer · November 2025
  • ★★★★★

    I wish I bought this at the start of my skincare journey, feel silly now. Not only does it cleanse your skin but it super hydrates your skin and if used properly, the glow begins from the cleanse. Customer for life

    Hydrating CleanserVerified TikTok Shop buyer · April 2025
  • ★★★★★

    The best product ever. On my 4th bottle I have recommended to famil and friends too who have also now bought. The proof of the pudding is in my hair. I have new regrowth I am no longer the person with thinning hair.

    Sunnah Rice Water Hair OilVerified TikTok Shop buyer · May 2026
  • ★★★★★

    The best oil I have to admit , I’ve used it twice now and my hair has never felt better and it’s so soft , nice smell on the oil and even your hair doesn’t look greasy at all definitely recommend

    Sunnah Rice Water Hair OilVerified TikTok Shop buyer · February 2026
  • ★★★★★

    Absolutely GOBSMACKED!!!! MY HAIR HAS NEVER FELT SO SOFT WHILST WASHING, COMPARED TO OTHER SHAMPOOS , I THOUGHT COLOR WOW WAS GOING TO BE THE IT SHAMPOO FOR ME BUT NO!!! THIS IS AMAZING!!! PLEASE TRY IT!!!

    Sunnah Rice Water ShampooVerified TikTok Shop buyer · January 2025
  • ★★★★★

    Starting using this recently and loving it!!! Feels lovely on my hair and lathers well. The shampoo and conditioner combined are now my everyday go to👌🏼Loving this collection 😍

    Sunnah Rice Water ShampooVerified TikTok Shop buyer · December 2025
  • ★★★★★

    This is my third bottle and is my go to highly recommend it for oily acne scars pigmentation skin. Leaves it looking so clean and fresh and glowing highly recommend thank you. May Allah grant your business more success Aameen.

    Glow Toner MistVerified TikTok Shop buyer · December 2024
  • ★★★★★

    Perfect toner , perfect brand, and it does not sting my previous toner stings and irritated my skin and it was from somebody else. Love this toner. Felt comfortable and kept my skin hydrated refreshed and glowy. Masha'Allah

    Glow Toner MistVerified TikTok Shop buyer · January 2025
  • ★★★★★

    I’ve been using this soap not that long but I can already say it works amazing I’m currently using it on my hand face and body and my skin has taken it so well alhumdullia so ladies get ordering

    Kojic Acid SoapVerified TikTok Shop buyer · July 2024
  • ★★★★★

    Product benefit: It’s amazing I use this in the morning and evening it makes my skin look more clearer and refreshed

    Kojic Acid SoapVerified TikTok Shop buyer · January 2025
  • ★★★★★

    Another Amazing product from the best in the game! First time trying this lip balm and I’m obsessed already😍it keeps my lips soft for hours and smells amazing too. Definitely one of the best ones I’ve used!❤️

    SPF15 Lip Plumping BalmVerified TikTok Shop buyer · May 2026
  • ★★★★★

    Been using this everyday since I got it and must admit my top lip was very dark and now it’s lighten so yes it’s working for me. Just the right amount of moisture and it’s spf what more could you ask for.

    SPF15 Lip Plumping BalmVerified TikTok Shop buyer · December 2024
  • ★★★★★

    Absolutely obsessed, So lightweight and nourishing on the skin, skin is glowing average hydrated, I waited 3 months for this. Definitely worth the wait, RUN for these products, I highly recommend 🔥🔥🔥

    Fig Skin Barrier Repair MoisturiserVerified TikTok Shop buyer · May 2025
  • ★★★★★

    So moisturising. Been using the glow hack with the advanced serum. My skin is so soft and the texture of my skin is getting smoother pores looking not so big especially on my nose. Highly recommend!

    Fig Skin Barrier Repair MoisturiserVerified TikTok Shop buyer · October 2025
  • ★★★★★

    honestly hands down the BEST vitamin c glow moisturiser, leaving my skin feeling soft, moisturised and glowing which I absolutely loveee! defo recommend this product without a doubt for anyone looking for that glowing finish😍.

    Glow MoisturiserVerified TikTok Shop buyer · May 2025
  • ★★★★★

    Does exactly what is says on the box. I e waited ages for this product to come back in stock. Skin feels so soft and my skin looks floorless. Would deffo recommend. I ordered 2 so I always have a backup.

    Glow MoisturiserVerified TikTok Shop buyer · August 2024

Real people. Real skin.

Verified reviews from SHIFAH customers.

  • ★★★★★Verified buyer

    Fabulous serum, changed my skin texture within days. Skin is glowing and soft.

    Ammara

    Advance Clearing Serum

  • ★★★★★Verified buyer

    I am addicted to this product! My 6th bottle.

    U.S.

    Advance Clearing Serum

  • ★★★★★Verified buyer

    Fantastic SPF. No greasiness or white cast, would highly recommend this product.

    Lesley

    SPF50 Serum

  • ★★★★★Verified buyer

    The only serums that work for me, Alhamdulillah!

    H.T.

    Advance Clearing Serum

6th September 6th September
16th September 16th September

Under-eye care, ten days apart

Clearer, calmer skin

Our SHIFAH community

The SHIFAH way

From the earth. Backed by science.

We curate the earth's best ingredients, then back every one with science, nature, faith and prayer.

  • Bakuchiol, Himalayas

    The plant-derived alternative to retinol.

  • Saffron, Kashmir

    Prized red gold, treasured for centuries.

  • Olives, Palestine

    From ancient groves, rich in nourishing oils.

  • Turmeric, Kerala

    The golden root of Ayurveda, vibrant and potent.

  • Plus modern actives

    THD Vitamin C, peptides, exosomes and more.

  • Made to high standards

    CPRS compliant, OPSS registered and made in GMP & ISO certified manufacturing.

SHIFAH founder: Doctors said I was scarred for life. They were wrong. As seen on TikTok, Daily Express and The Sun

Our founder's journey

Doctors said I was scarred for life. They were wrong.

A treatment left me with severe facial burns.

Finding products gentle enough for my own skin changed my life.

That's why I created SHIFAH.

As featured in the Daily Express, The Sun and on TikTok.

Read our story

A little good with every order

Every purchase feeds a family.

Every SHIFAH purchase helps provide food packs through our sadaqah programme. Your purchase helped feed others. Their prayers are with you.

Shop and give back

Good to know

Frequently Asked Questions

Your skin journey, guided by nature, science and faith.

What makes SHIFAH different from other skincare brands?

SHIFAH brings together the wisdom of nature, science-led skincare and values inspired by Islam. Our formulations feature carefully selected botanical ingredients, thoughtfully developed to support your skin goals.

But SHIFAH is about more than skincare. Every purchase supports our Sadaqah programme, helping provide food packs to families in need. So, when you care for your skin, your purchase can also help care for someone else.

Skincare with purpose. Beauty with meaning.

Is SHIFAH suitable for sensitive skin?

Every skin journey is different, and we believe skincare should be chosen with care. Our products feature thoughtfully selected ingredients, but suitability depends on the individual formula and your skin.

We recommend checking the full ingredient list and patch testing before first use, especially if your skin is sensitive. Not sure which products are right for you? Contact our team for guidance in choosing a routine that suits your skin goals.

When will my order arrive?

We know you’re excited to begin your SHIFAH skin journey!

We dispatch orders Monday to Friday, with 24-hour tracked UK delivery after dispatch. Your tracking details will help you follow your order’s journey to your door.

Please note that delivery times may vary, and orders placed outside dispatch days will be processed on the next working day.

Which SHIFAH product should I start with?

The best routine starts with understanding what your skin needs.

  • Uneven skin tone and the appearance of dark spots? Start with our Advanced Clearing Serum.
  • Looking for daily sun protection? Add our SPF50 Serum to your morning routine, following its product directions.
  • Skin feeling dry or looking dull? Our Glow Moisturiser helps provide daily hydration.

For a simple, well-rounded routine, combine products that complement your skin goals and use daily sun protection. Introduce active ingredients gradually.

Still unsure? Contact us for a personalised routine review, and we’ll help you find your SHIFAH starting point.

When will I see results?

Beautiful skin is a journey, not a race. Consistency, patience and a routine suited to your skin are key.

Some people notice changes in hydration or radiance sooner, while concerns such as uneven tone and the appearance of dark spots may take several weeks or longer to improve. Results vary depending on your skin, the products you use and how consistently you use them.

At SHIFAH, we believe in pairing thoughtful skincare with faith, patience and trust in Allah. Keep your routine consistent, protect your skin from the sun and give your skin time.

Need a little guidance along the way? We’re here to help.

What does “Every Purchase Feeds” mean?

Your SHIFAH order can do more than support your skincare routine.

Through our Sadaqah programme, every purchase helps provide food packs to families in need. It’s our way of connecting everyday self-care with compassion, generosity and the spirit of giving.

Inspired by the Islamic principle of Sadaqah, we want every order to carry a purpose beyond the product itself.

Care for your skin. Give with purpose.

How are SHIFAH products made?

We combine carefully selected botanical ingredients with science-led formulation to create skincare designed around your skin goals.

Our brand is inspired by the natural ingredients highlighted in Islamic tradition and the belief that caring for ourselves should be approached thoughtfully. We prioritise plant-based ingredients and alcohol-free formulations, alongside our halal-conscious values.

Our products are manufactured under the quality standards specified for their production. Where applicable, relevant registrations and compliance details are provided with the appropriate product or company information.

We believe in bringing together nature, knowledge and intention to make your skincare routine feel meaningful.

Still unsure which products are right for you?

You don’t have to figure out your skincare routine alone.

Tell us about your skin goals, whether that’s dullness, uneven tone, dryness or simply achieving a healthy-looking glow. Our team can help you explore the SHIFAH products that best fit your needs.

Start your skin journey with confidence.

Contact us for routine guidance